gaming

Wizards of the Coast brings World of Warcraft to D&D; Magic WoW set likely

Wizards of the Coast announced at Gen Con that its Universes Beyond program is expanding into Dungeons & Dragons with a new product, Dungeons & Dragons: World of Warcraft, which brings the Azeroth setting into D&D materials. The move uses the controversial but commercially successful Universes Beyond strategy and strongly indicates a reciprocal World of Warcraft-themed Magic: The Gathering set planned for next year. This crossover matters because it delivers Azeroth content to tabletop RPG players and signals a major IP tie-in for Magic collectors and players.

• Wizards of the Coast unveiled Dungeons & Dragons: World of Warcraft at Gen Con, placing the Azeroth setting into official D&D products.
• The release is part of the company’s Universes Beyond initiative, described as controversial but undeniably lucrative for integrating external IP into Wizards’ tabletop lines.
• The D&D crossover almost certainly means a World of Warcraft-themed Magic: The Gathering set is planned for release next year.
• The announcement impacts both communities by adding Azeroth material to D&D play and creating a major new licensed set for Magic collectors and players.