gaming

Shift Up's AI-made Stellar Blade: Blood Rain music video draws heavy criticism

Developer Shift Up posted an official music video on its YouTube channel for the upcoming Stellar Blade: Blood Rain, featuring protagonist Evie and the song "Wanna be in Love." The trailer was generated with generative AI, and fans — including some of the studio's usual defenders — reacted negatively, calling it "AI slop." The dispute matters because it concerns an official marketing asset for a high-profile release and creates reputational risk for the studio.

• Shift Up published the music video on its official YouTube channel.
• The clip promotes the upcoming Stellar Blade: Blood Rain and features protagonist Evie and the song "Wanna be in Love."
• The trailer was created using generative AI.
• Fans and some of the studio's defenders criticized the video, describing it as "AI slop."