gaming

Pokémon Company to test facial-recognition in stores to deter TCG resellers

The Pokémon Company says it will introduce facial-recognition technology in stores as part of efforts to curb reseller activity around Pokémon Trading Card Game releases. The move responds to long lines, high secondary-market prices and recurring thefts tied to new product launches. The company frames the measure as one of several stricter steps to protect customers and its family-friendly image.

• Facial-recognition systems to be deployed in retail locations
• Response to booming resale market, long queues and robberies
• Intended to discourage bulk buying and reselling of new TCG products
• Part of broader stricter measures to protect customers and brand