esports

Snap brings live Snapchat Lenses to Esports World Cup Paris arena screens

Attendees at Esports World Cup 2026 in Paris can point their phones at arena video boards to interact with live Snapchat Lenses. Snap integrated its CamKit technology directly into venue screens, a first for the tournament and Snap's largest EWC activation to date. The partnership with the Esports Foundation covers the Paris event, which runs through August 23, 2026.