esports

VARREL signs sponsorship with Bic Camera to boost Japanese esports

Japanese esports organization VARREL has secured a sponsorship deal with retail chain Bic Camera aimed at expanding competitive gaming in Japan. The partnership covers VARREL's participation in domestic and international tournaments as well as community outreach, fan events and broadcasts. Financial terms and the length of the agreement were not disclosed.

• Bic Camera named official sponsor of VARREL
• Agreement covers domestic and international tournaments
• Includes community outreach, fan events and broadcasts
• Financial terms and contract length undisclosed