gaming

EA outlines plan to standardize in-game advertising platform

EA VP of advertising Alexander Dao described a new in-game advertising platform in an interview with The Game Business. The platform is intended to standardize how ads are served across EA titles and potentially the wider industry. EA says the effort will formalize ad formats and delivery processes for games.

• New in-game advertising platform announced
• Goal to standardize ad formats and delivery across EA games
• Potential push for industry-wide adoption
• Details shared by VP Alexander Dao in interview