GTA 6 takeover transforms London's Selfridges with unseen merchandise
GG Brief Editorial Desk · AI-assisted, source attributed
Insider Gaming reported on November 9, 2026 that Selfridges on Oxford Street in London has been transformed in a full-scale GTA 6 takeover with the storefront rebranded. The report says the store is poised to sell new Grand Theft Auto 6 merchandise, most of which has not been previously seen. Insider Gaming added the display includes a classic Ferrari that was reportedly flown in from Miami and that images and videos uploaded across social media show the Oxford Street installation. The article framed the takeover as a tribute to the imminent release of Rockstar's next game.
- What happened: Insider Gaming reported on November 9, 2026 that Selfridges' Oxford Street store received a full-scale Grand Theft Auto 6 takeover, including a rebranded storefront.
- Why it matters: The report says Selfridges is poised to sell new GTA 6 merchandise—most items 'have never been seen before'—and the display reportedly includes a classic Ferrari flown in from Miami.
- Context: Insider Gaming described the takeover as a tribute to the imminent release of Rockstar's next game and noted images and videos of the Oxford Street display have circulated on social media; the report did not establish official Rockstar involvement.
- What next: According to the report, Selfridges will offer GTA 6 merchandise, but the article did not confirm how long the takeover will last, item prices, or detailed product lists.
What changed
- Insider Gaming reported that Selfridges on Oxford Street in London has been transformed into a GTA 6-themed takeover, including a Grand Theft Auto-themed rebrand of the storefront.
- The takeover reportedly includes a classic Ferrari that was flown in from Miami and a range of GTA 6 merchandise described by the report as mostly not previously seen.
Availability
- The installation and merchandising at Selfridges were reported on November 9, 2026; the report says the store is poised to sell the GTA 6 items at the location.
- Images and videos of the Oxford Street display were said to have been uploaded across social media in conjunction with the report.
Limits
- The Insider Gaming report did not confirm whether Rockstar or another official publisher organised or sanctioned the Selfridges takeover.
- The article did not provide the takeover's duration, specific product listings, pricing, or limits on availability.