Masahiro Sakurai (Super Smash Bros.) says he is not using generative AI and warns of risks

GG Brief Editorial Desk · AI-assisted, source attributed

Insider Gaming reports that Super Smash Bros. creator Masahiro Sakurai says he is not using generative AI, including for brainstorming, and is taking a slow-paced approach to understanding the technology. The report says Sakurai worries that rejecting generative AI outright could leave developers behind as making games has become more demanding. In a new interview with Famitsu, Insider Gaming reports Sakurai warned that generative AI must not be used to exploit others and described game development as "extremely difficult." Insider Gaming also notes Sakurai previously said using AI in creative projects could put genuine effort and creativity at the forefront, and that he is now opening up about the risks of completely ignoring AI's rise.

• What happened: Insider Gaming reports that Masahiro Sakurai is not using generative AI, has not begun using it for brainstorming, and is taking a slow-paced approach to understanding the technology.
• Why it matters: Insider Gaming reports Sakurai worries that completely rejecting generative AI could leave developers behind as making games has become extremely demanding.
• Context: Insider Gaming says that in a Famitsu interview Sakurai warned generative AI must not be used to exploit others and reiterated that making games is "extremely difficult."
• What next: Insider Gaming reports Sakurai is opening up about the risks of ignoring AI's rise but has not committed to using generative AI and is proceeding slowly in learning about it.