Steam to replace curated Discounts & Events spots with personalized recommendations
GG Brief Editorial Desk · AI-assisted, source attributed
Valve, via Steamworks, said it has been experimenting with replacing some curated spots in Steam’s Discounts & Events section with dynamic, personalized recommendations. Valve reported that featuring games more personally in that section allowed it to show 10x more games to customers in a given day. Valve also reported this change produced what it described as "meaningful increases" in store page visits, wishlists, and cart additions. PC Gamer notes the Discounts & Events page is a Steam collection for discounted games and special events.
- What happened: Valve, via Steamworks, said it experimented with replacing some curated spots in Steam’s Discounts & Events section with dynamic, personalized recommendations.
- Why it matters: Valve reported that personalization let Steam show 10x more games to customers in a given day in that section and produced "meaningful increases" in store page visits, wishlists, and cart additions.
- Context: PC Gamer describes the Discounts & Events page as a collection of discounted games and special events (for example, franchise sales and expos) and frames these changes as part of Steam’s discovery features.
- What next: PC Gamer reported these changes are coming in 2027; Valve’s Steamworks statement describes experiments and reported results but does not confirm full rollout details or exact scope.
What changed
Valve, via Steamworks, said it has been experimenting with replacing some curated promotional spots in Steam’s Discounts & Events section with dynamic, personalized recommendations. Valve reported that this personalization allowed showing 10x more games to customers in a given day and produced "meaningful increases" in store page visits, wishlists, and cart additions.
Availability
PC Gamer reports the changes are slated for 2027. Valve’s statement describes experiments and reported metrics but does not specify precise rollout dates, platform limitations, or regional scope.
Before and after
- Before: the Discounts & Events page used curated spots to highlight discounted games and special events.
- After (per Valve): selected curated spots were replaced in testing by dynamic, personalized recommendations that surfaced more titles to individual customers.
Limits
- The reported 10x increase in titles shown and the "meaningful increases" in engagement metrics are described by Valve via Steamworks; PC Gamer is the publisher reporting these claims.
- Valve’s statement does not, in the supplied evidence, detail the full rollout plan, exact timelines beyond 2027, or the precise measurement methodology for the reported metrics.