Satya Nadella says Xbox must 'invent' a sustainable business model
GG Brief Editorial Desk · AI-assisted, source attributed
Microsoft CEO Satya Nadella told the Sources Podcast that Xbox needs to "invent the right sustainable business model," and GamesIndustry.biz reported he described streamlining by new Xbox chief Asha Sharma as "great to see." GamesIndustry.biz reported that Nadella said those streamlining actions have resulted in "thousands losing their jobs" and studios facing closure. Nadella told the podcast he feels "fantastic" about Xbox's studios and IP portfolio and said he expects Xbox to "return to growth" in the 2027/28 fiscal year, as reported by GamesIndustry.biz.
- What happened: GamesIndustry.biz reported that Microsoft CEO Satya Nadella said Xbox must "invent the right sustainable business model" and praised streamlining enacted by new Xbox chief Asha Sharma as "great to see."
- Why it matters: According to GamesIndustry.biz, Nadella framed a sustainable business model as necessary "to allow [Xbox] to reach more and more people with its games," linking the comment to Xbox's future commercial approach.
- Context: GamesIndustry.biz reported the streamlining Nadella mentioned has led to "thousands losing their jobs" and studios facing closure; Nadella made these comments on the Sources Podcast.
- What next: GamesIndustry.biz reported Nadella said he expects Xbox to "return to growth" in the 2027/28 fiscal year; GamesIndustry.biz did not report a specific timetable or detailed plan for how the new business model will be implemented.
What changed
GamesIndustry.biz reported that Satya Nadella said Xbox needs to "invent the right sustainable business model." He also described recent "streamlining" by new Xbox chief Asha Sharma as "great to see," remarks made on the Sources Podcast.
Timeline
- The GamesIndustry.biz piece reporting these remarks was published on Sept. 28, 2026.
- Nadella told the Sources Podcast he expects Xbox to "return to growth" in the 2027/28 fiscal year, as reported by GamesIndustry.biz.
Before and after
- Before: GamesIndustry.biz reported that the streamlining preceded Nadella's comments.
- After: GamesIndustry.biz reported that the streamlining has resulted in "thousands losing their jobs" and studios facing closure.
Limits
- The report attributes all quotes and assessments to Nadella and cites GamesIndustry.biz as the publisher; the article does not provide detailed figures beyond the phrase "thousands" nor a concrete implementation plan for the business model.