Xbox CEO Asha Sharma reportedly answers customer support tickets monthly

GG Brief Editorial Desk · AI-assisted, source attributed

IGN reports that The Wall Street Journal says Xbox CEO Asha Sharma spends a few hours each month personally responding to customer support tickets. The Wall Street Journal, as cited by IGN, says she does this to better understand players and the complexity of fixing individual problems. IGN places this practice alongside other moves from Sharma’s first six months, including ending the "This is Xbox" marketing campaign, cutting Xbox Game Pass Ultimate’s price, and overseeing layoffs and studio spin-outs. Neither IGN nor the Wall Street Journal confirmed how many tickets she’s answered or whether she will continue the practice.

• What happened: IGN reports The Wall Street Journal says Xbox CEO Asha Sharma spends a few hours each month personally responding to customer support tickets.
• Why it matters: The Wall Street Journal, as reported by IGN, presents this activity as a way for Sharma to gain direct insight into player issues and the difficulty of resolving individual problems.
• Context: IGN reports Sharma’s early actions as Xbox CEO have included ending the "This is Xbox" marketing campaign, lowering Xbox Game Pass Ultimate’s price, and overseeing mass layoffs and development studio spin-outs.
• What next: IGN and The Wall Street Journal did not confirm how many tickets Sharma has handled or whether she will continue or expand this practice; those details remain unreported.