Level-5 admits using generative AI in Professor Layton digital showcase

GG Brief Editorial Desk · AI-assisted, source attributed

Level-5 president and CEO Akihiro Hino confirmed the studio used generative AI to enhance its recent digital showcase for Professor Layton and other projects, saying it helped make the presentation footage "more spectacular." Eurogamer reports the admission came after viewers and VGC flagged suspected undisclosed AI in the showcase. Hino apologised, saying some people felt uncomfortable, and he insisted the studio's "charm and individuality" remain created by "human hands." The revelation and response were published by Eurogamer on Sept. 13, 2026.

• What happened: Eurogamer reports Level-5 CEO Akihiro Hino confirmed the studio used generative AI to enhance its recent digital showcase and apologised after some viewers raised concerns.
• Why it matters: According to Eurogamer, the admission followed public scrutiny—VGC and viewers had flagged suspected undisclosed AI in the showcase—which prompted the CEO's apology and explanation that the AI was used to make the footage "more spectacular."
• Context: Eurogamer notes Hino said the studio still creates the "charm and individuality" of its work by "human hands," and the disclosure relates to Level-5's recent comeback presentations featuring Professor Layton and other projects.
• What next: Eurogamer does not report any confirmed follow-up actions or policy changes from Level-5 beyond Hino's apology; further steps have not been confirmed.