Xbox's Asha Sharma urges industry to improve console affordability and choice

GG Brief Editorial Desk · AI-assisted, source attributed

Xbox head Asha Sharma said the games industry must innovate on affordability and efficiency as component prices balloon. She reinforced expectations that Microsoft may take a different approach with the next generation of consoles and called for more choice for console buyers. The push matters because rising component costs risk higher retail prices and reduced accessibility for consumers.

• Global component prices are rising, increasing production costs for consoles.
• Asha Sharma, head of Xbox, publicly urged the entire industry to innovate on affordability and efficiency.
• Sharma said Microsoft is expected to take a different tack with the next generation of consoles.
• Sharma called for more consumer choice when people buy consoles, aiming to address accessibility and price concerns.