gaming

Steam hoarding meets ‘dopamine sites’ that simulate purchases without spending

Steam's low-priced sales can encourage impulse buys and inflated libraries. A class of 'dopamine sites' — including Korea's FoodNeverComes — simulates the act of purchasing and delivery without any money changing hands. Psychologists warn these simulations can provide short-term satisfaction while avoiding the underlying causes of compulsive buying.

• Steam sales prompt frequent low-cost purchases
• 'Dopamine sites' recreate purchase rituals for free
• FoodNeverComes simulates ordering and delivery in Korea
• Experts say simulation may mask, not solve, impulse issues