Felicia Day’s The Guild Kickstarter raises $6.8M, becomes top-funded Kickstarter film

GG Brief Editorial Desk · AI-assisted, source attributed

The Guild: Ren Faire'd raised over $6.8 million on Kickstarter, surpassing its $1.5 million target and becoming the highest-funded film campaign on Kickstarter. Creator Felicia Day closed the campaign and thanked backers as the project moves into production. The Guild began as a 2007–2013 web series about a group of dysfunctional MMO players, and this campaign ranks among the most successful crowdfunded film efforts. The film is not the highest-crowdfunded movie ever by total funds—2025’s David raised about $52 million through investor-backed fundraising rather than a backer-driven Kickstarter.

• Kickstarter campaign raised more than $6.8 million versus an original $1.5 million goal
• Felicia Day, creator of The Guild and founder of Geek & Sundry, ran the campaign and announced it closed
• The Guild originated as a 2007–2013 YouTube web series focused on a group of MMO players
• The Guild’s Kickstarter is the top-funded film on Kickstarter but not the highest-crowdfunded movie overall—David raised ~ $52 million via investor-backed fundraising in 2025