gaming

Circana: US July gaming hardware spend fell to near 2020 pandemic lows

Circana's July US market data shows consumers sharply reduced spending on gaming hardware and game software. Hardware spending in July nearly matched the low seen during 2020 pandemic stockouts when many items were unavailable. The drop signals weaker consumer demand that will pressure console makers, accessory manufacturers and game publishers.

• Circana's July US market report records a large decline in consumer spending on gaming hardware and game software.
• Hardware spending in July nearly matched the 2020 pandemic low, a period marked by widespread stockouts and constrained supply.
• Both hardware and games categories experienced reduced purchases in the US market in July.
• The spending decline threatens revenue for console manufacturers, PC peripheral makers and game publishers.