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Sony CEO Hiroki Totoki: AI Enhances Tools, Humans Will Drive Demand for Art

Sony CEO Hiroki Totoki believes AI can enhance creativity but cannot replace the human element that draws audiences to film, music and games. Prominent creators including composer Nobuo Uematsu and voice actor Troy Baker reject using generative AI for core creative work. Industry surveys show more than half of Japanese developers are integrating AI into production while around half of respondents in a GDC poll say generative AI is harming the video game industry. Some studios and titles are emphasizing human craftsmanship: Crystal Dynamics confirmed character designs remain fully human-made and games like Mecha Chameleon are praised for deliberate human imperfections.

• Hiroki Totoki views AI as a tool that can enhance but not replace human creativity and says creators must choose to use it or face risks.
• Composer Nobuo Uematsu prefers creating music himself and limits AI to transitional tasks; voice actor Troy Baker argues AI cannot create art because it lacks human experience.
• A Tokyo Game Show organization survey found over 50% of Japanese game developers are integrating AI into production, while a GDC survey found about 50% of developers believe generative AI is harming the industry.
• Crystal Dynamics confirmed character designs, including Lara Croft, were 100% human-crafted; Mecha Chameleon is highlighted as a game celebrated for human-crafted imperfections.