gaming

Disney: nine game franchises topped $1B; gaming spend exceeded $4B last fiscal year

Sean Shoptaw, head of Disney Games, announced that nine Disney-owned gaming franchises have each grossed more than $1 billion at retail, including Kingdom Hearts and Marvel Strike Force. Disney Games has generated about $3.5 billion in consumer spend annually for the past four years and exceeded $4 billion in the most recent fiscal year. The company is shifting toward original, game-first storytelling across in-house labels and has invested over $1.5 billion in Epic Games to expand partnerships like Fortnite.

• Nine Disney-owned gaming franchises have each generated more than $1 billion at retail; Kingdom Hearts and Marvel Strike Force are cited examples.
• Disney Games recorded roughly $3.5 billion in annual consumer spend over the past four years and surpassed $4 billion in the latest fiscal year.
• Disney operates multiple in-house labels—Disney Pixar Games, Marvel Games, Lucasfilm Games and 20th Century Games—and is prioritizing original, game-first stories rather than movie tie-ins.
• Disney has invested over $1.5 billion in Epic Games and is leveraging a Fortnite partnership as a strategic channel to showcase its characters and reach social-entertainment audiences.