gaming

2K launches new studio led by ex‑FIFA producer to build a 'blockbuster' sports franchise

2K Sports has formed a new development studio explicitly mandated to create the company's "next blockbuster sports franchise." The studio is led by a former FIFA executive producer. The move positions 2K to compete directly with EA Sports FC and challenge EA's relatively uncontested hold on mainstream football titles.

• 2K Sports officially created a new studio with the stated goal of building its "next blockbuster sports franchise".
• The new studio is headed by a former FIFA executive producer.
• The announcement places 2K in direct competition with EA Sports FC and could threaten EA's current dominance in football gaming.