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Sensor Tower: GTA 6 preorders could hit 25M, generating about $2B

Preorders for Grand Theft Auto VI began in late June and Take-Two describes demand as unprecedented while withholding exact figures. Sensor Tower projects roughly 25 million preorders at launch, which would generate about $2 billion in revenue—enough to cover development costs and most marketing spend. The full marketing campaign starts with a Netflix trailer on August 27, and most preorders are expected in the final week before release. Early preorder sales lean toward the $100 Ultimate Edition, but the final mix may be roughly split between $80 and $100 editions.

• Sensor Tower estimates ~25 million preorders at release, equating to about $2 billion in revenue.
• Take-Two has called preorder numbers unprecedented but is not disclosing a specific figure to avoid misleading investors.
• A major marketing push begins August 27 with a trailer on Netflix, and the majority of preorders are expected in the week before launch.
• Early preorder data skews to the $100 Ultimate Edition; the Ultimate Edition includes exclusive vehicles, weapons and a custom mod shop, while final sales may land roughly 50/50 between $80 and $100 editions.