rockstar

Take-Two: GTA 6 Preorders Skew Toward $100 Edition; Standard Priced at $80

Take-Two CEO Strauss Zelnick says the company could have charged more for Grand Theft Auto 6 but set the standard edition at $80 and a premium edition at $100 to keep pricing fair and deliver extra value. Early preorders are skewing toward the $100 premium edition because the earliest buyers tend to be avid and less price-sensitive. The game is digital-only with multiple preorder bonuses, and Rockstar has not disclosed details about GTA 6's online mode; pricing and buyer mix will shape initial revenue and the early player pool.

• Take-Two priced GTA 6: $80 for the standard edition and $100 for a premium edition with digital extras.
• CEO Strauss Zelnick said the company could have charged more but chose lower pricing to deliver greater value and avoid putting the game out of reach.
• Early preorder data is skewing toward the $100 premium edition, reflecting that early purchasers are the most avid and less price-sensitive.
• GTA 6 is a digital-only release with multiple preorder bonuses including a Vintage Vice City pack, and Rockstar has not revealed details of the game's online mode.