rockstar

GTA 6 pre-orders skew toward $100 premium even though $80 base exists

GTA 6 is being sold in an $80 standard edition and a $100 premium edition, and early pre-orders are favoring the premium. The premium edition locks some in-game content, including several stores, behind the upgrade. Take-Two CEO Strauss Zelnick says the pre-order skew reflects that the most avid consumers are buying now and the company is unlikely to reduce the game's price, a stance it maintained with GTA V. If the premium becomes the dominant purchase, players will effectively pay $100 for the fuller experience and Take-Two will capture higher launch revenue.

• GTA 6 will have two editions at launch: an $80 standard edition and a $100 premium edition.
• The $100 premium edition hides certain in-game content—including multiple stores—behind the upgrade rather than in the $80 base game.
• Take-Two CEO Strauss Zelnick says pre-orders are skewing toward the premium edition and the company does not plan to lower the game's price, similar to how GTA V’s pricing was preserved.
• A higher share of premium purchases would mean many players pay $100 for content access, increasing Take-Two’s initial revenue.