gaming

Brand New Day film drives biggest sales surge for Marvel's Spider-Man 2 in years

The Hollywood blockbuster Spider-Man: Brand New Day caused the largest sales increase for the years-old Marvel's Spider-Man 2 since the game's launch. The film's release also brought new players to the game, boosting its active audience. The boost underlines how major movie releases can renew commercial and player interest in existing games.

• Spider-Man: Brand New Day coincided with the largest sales uplift for Marvel's Spider-Man 2 since the game's release.
• The film's rollout attracted new players back to the years-old Marvel's Spider-Man 2 title.
• This event continues a pattern where major film and TV releases raise the profile and sales of related games.