rockstar

Take-Two CEO: AI will boost creativity, not replace staff; GTA 6 launch unchanged

Take-Two Interactive CEO Strauss Zelnick told investors the company will use AI tools to enhance creative work but does not intend for AI to replace employees. He said AI is unlikely to materially reduce development costs while it could meaningfully improve game quality. Zelnick confirmed Grand Theft Auto 6 remains on track for a November 19 release on PS5 and Xbox Series X|S and that preorders are unprecedented, positioning the title to drive a very profitable fiscal year.

• Strauss Zelnick stated Take-Two will employ AI to enhance creativity but not to replace its workforce of about 13,000 colleagues worldwide.
• Zelnick said AI use is not expected to significantly lower game development costs but could meaningfully increase the quality of finished games.
• GTA 6's release date for PS5 and Xbox Series X|S is confirmed as November 19, with preorders described as unprecedented.
• Take-Two projects GTA 6 will carry the company through a highly profitable fiscal year based on current preorder demand.