rockstar

Take-Two defends $80 GTA 6 price; Ultimate edition costs $100

Take-Two confirmed Grand Theft Auto 6 will sell for $80 for the base edition, with an Ultimate Edition at $100 that adds exclusive vehicles, weapons, apparel and story-linked content for protagonists Jason and Lucia. Take-Two CEO Strauss Zelnick called the $80 price a bargain, arguing the company aims to deliver more value than it charges and that game pricing has not kept pace with inflation. The publisher said not all its titles will move to the higher price, keeping NBA 2K27 at $70. An analyst warned earlier that a higher GTA 6 price could set a new industry standard above $70.

• GTA 6 base edition priced at $80; Ultimate Edition priced at $100 and includes exclusive premium vehicles, weapons, apparel and action threaded across Jason and Lucia’s story.
• Take-Two CEO Strauss Zelnick said the company intends to "deliver way more value to consumers than what we charge" and called GTA 6 an "incredible bargain," citing pricing and value shifts over time.
• Take-Two will not raise the price of every title; NBA 2K27 will remain priced at $70.
• Bank of America analyst Omar Dessouky warned that if Take-Two hadn’t increased GTA 6’s price, the industry could remain stuck at the $70 price point.