rockstar

Take-Two: GTA 6 six-hour Netflix exclusive, global social-media marketing

Take-Two confirmed an extended GTA 6 reveal will stream exclusively on Netflix for a six-hour window. CEO Strauss Zelnick said Rockstar is coordinating marketing across virtually every social media outlet and called Netflix a close partner, while declining to disclose deal terms. The exclusivity has raised concerns about server strain, immediate reuploads, and criticism that the reveal is effectively paywalled.

• Take-Two arranged a six-hour Netflix-exclusive stream for an extended GTA 6 reveal, described as a first-of-its-kind arrangement.
• CEO Strauss Zelnick said Rockstar is executing marketing across virtually every social media outlet and identified Netflix as a close partner, but he did not disclose contractual or financial terms.
• Zelnick expressed excitement about the reveal but declined to provide further details about the partnership.
• Observers and critics warned the Netflix exclusivity could strain Netflix servers, encourage the trailer to be ripped and reuploaded elsewhere, and sparked complaints that the trailer should not be paywalled.