gaming

Capcom rolls out demo, expansion and price steps to lift Monster Hunter Wilds sales

Capcom is pushing a generous demo, a large expansion and pricing measures to drive sales of Monster Hunter Wilds and aim to surpass Monster Hunter World. Wilds launched slower than expected because of ongoing performance issues and a delayed endgame, and it has not matched past franchise hits. Monster Hunter Rise had already outsold Wilds by the end of last year, so boosting Wilds matters for Capcom’s franchise revenue and market positioning.

• Capcom is promoting Monster Hunter Wilds with a generous demo, a major expansion and adjustments to pricing to increase lifetime sales.
• Wilds experienced a slower-than-expected launch due to ongoing performance problems and a delayed endgame update.
• Monster Hunter Wilds has underperformed compared with previous entries: Monster Hunter Rise outsold Wilds by the end of last year.
• Capcom continues to treat Wilds as a major corporate focus despite its weaker sales performance, aiming to push its cumulative sales above Monster Hunter World.