gaming

Square Enix denies using AI to create Kingdom Hearts Collection promotional content

Square Enix denied claims that it used AI-generated artwork or assets to promote the unreleased Kingdom Hearts Collection 1–3. Players first accused the publisher in early June, and Square Enix issued its denial roughly two months later. The dispute centers on the authenticity of promotional materials and has implications for consumer trust in the publisher’s marketing ahead of the collection’s launch.

• Square Enix explicitly denied using AI-generated content for promotion of Kingdom Hearts Collection 1–3.
• Players raised accusations about the promotional materials in early June.
• Square Enix responded about two months after the initial player complaints with a public denial.
• The controversy focuses on promotional artwork authenticity and raises questions about transparency in the publisher’s marketing before release.