counter-strike

TikTok Live captures 50.9% of global live-streaming hours in Q2 2026

TikTok Live accounted for 50.9% of global live-streaming watch time in Q2 2026, logging 8.9 billion hours out of a 17.5 billion-hour quarter. The platform’s 3.9% quarter-on-quarter growth pushed it past the combined total of legacy platforms, reshaping where esports audiences watch and where advertisers may invest.

• TikTok Live logged 8.9 billion hours watched in Q2 2026, representing 50.9% of global live-streaming hours.
• Total global live-streaming consumption for April–June 2026 reached 17.5 billion hours.
• TikTok Live’s watch time grew 3.9% quarter-on-quarter in Q2 2026.
• Legacy platforms (including Twitch and YouTube Gaming) combined for 8.5 billion hours in Q2 2026, less than TikTok Live’s total.