gaming

Shift Up posts AI-generated music video to promote Stellar Blade: Blood Rain

Developer Shift Up released an entirely AI-generated music video on YouTube to promote Stellar Blade: Blood Rain, featuring protagonist Evie singing an original song titled "Wanna be in Love" while exploring the dystopian city from the game's Summer Games Fest reveal. The clip includes staged "behind-the-scenes" footage of developers with Evie and a cameo of a KPop Demon Hunters keychain. Shift Up CEO and game director Hyung-tae Kim has promoted AI as essential for global competition and said it can let one person do the work of 100, while South Korea plans nearly $14 billion in AI investment. The video has provoked criticism over Evie's sexualized, reportedly more childlike appearance, adding to the franchise's prior controversies including patched racial slurs and debate over revealing outfits.

• Shift Up uploaded an entirely AI-generated music video featuring Evie performing the original song "Wanna be in Love" through the game's cyberpunk city first shown at Summer Games Fest.
• The video contains staged "behind-the-scenes" scenes of developers directing and interacting with Evie and shows a KPop Demon Hunters keychain cameo.
• Shift Up CEO and Stellar Blade director Hyung-tae Kim has publicly framed AI as essential for competing globally and said it enables one person to perform the work of 100; South Korea is set to invest nearly $14 billion in AI and related infrastructure.
• The release renewed criticism over the franchise's handling of character design and sexualization, following earlier issues such as patched in-game racial slurs and controversy about Eve's revealing outfits.